Fighting The Fall of Print Edit

Wall Street Journal Launches WSJ Fashion Magazine
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Want to know how Sarah Palin keeps in shape? Then add WSJ to your list of high fashion, fancy sports and uber luxe travel magazines. Published by the Wall Street Journal, WSJ launched during the biggest slump in the publishing business.

The executives in charge said they gave no thought to delaying the magazine. The inaugural issue had 51 advertisers, 19 of which had never used the financial newspaper before. The 104 page magazine included ads from Burberry, Louis Vuitton and British Airways.

Some of the stories covered rare mushrooms, doggie fashion, folk art, and Sarah Palin’s workout routine.