Eco-fashion has never looked quite as dramatic as it does in the hands of Writtenafterwards.
Writtenafterwards has created a fall line made of paper, cardboard, tape, and wire. The designs are certainly not for everyday wear—unless you’re incredibly bold and fond of not being able to fit through doors.
Implications - The recession and ensuing credit crunch had a catastrophic effect on consumer budgets; as fashionistas were forced to scale back and repurpose pieces from past seasons, many fashion designers responded by releasing eco-friendly collections comprised of found objects, recycled materials and unconventional fabrics. This DIY aesthetic appealed to budget-crunched consumers, environmentalists and do-it-yourselfers, and helped many emerging designers stand out from the pack.
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Research: 4,395 clicks in 361 w
Interest: 4 minutes
Concept: Garbage Can Couture
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Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: super-soft eco fashion, eco fashion spreads, and eco fashionable murses.
Garbage Can Couture
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