Wrigley’s Mint Parking Tickets are taking product branding to a new level. These minty creations serve as a replacement for regular parking tickets, and are said to leave "the taste of ink and paper in people’s mouths," according to Holy Kaw.
While the majority doesn’t eat standard parking tickets, many make a habit out of putting them in their mouth while retrieving their car. Though seemingly un-hygenic, the practice is more common than many may think, leaving many pleasantly surprised with Wrigley’s bold campaign concept.
Wrigley’s new promotional campaign for its line of Extra Professional chewing gum took an interesting approach to addressing people’s distaste for parking tickets. This was done by adding a layer of mint to tickets at a public parking in Germany. The ultimate result was minty fresh breath and the approval of a variety of ticket-tasting parking visitors.
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Research: 1,327 clicks in 233 w
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Concept: Wrigley's Mint Parking Tickets
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Segment: Neutral, 18-55
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Minty Parking Tickets
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