The Wrangler Denim Spa are Made to Soften the Skin

By: Meghan Young - Published: Jan 17, 2013 • References: wrangler & fastcompany
Denim may be many things, but moisturizing was certainly not one of them; at least, until the invention of the Wrangler Denim Spa. A pair of jeans with built in hydrating properties, they help to soften skin while worn. More than that, it allows people to skip putting on lotion before getting dressed. Squeezing into jeans after that is always a chore.

The Wrangler Denim Spa jeans are available in three finishes: Aloe Vera, Olive Extract and Smooth Legs, the last of which targets cellulite. These finishes are achieved with such ingredients as natural oils and butters, such as apricot kernel oil, passion fruit oil and shea butter. The jeans also come in three different washes. Stats for Genuine Moisturizing Jeans Trending: Older & Average
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Concept: Wrangler Denim Spa
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Segment: Females, 18-55
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