The World's Largest iPhone for the Launch of Lara Croft on iPad
The one-of-a-kind installation is made up of 56 iPads, making the World's largest iPhone a tower of Apple goodness. Lara Croft and the Guardian of Light is available to download from iTunes for the iPad, iPhone and iPod.
Implications - These giant tablet installations demonstrate what companies must resort to in order to get noticed. Nowadays, consumers require abrupt marketing techniques and shockvertising in order to recognize a product and consider it for purchasing. Businesses would be wise to use campaigns that shock and excite viewers instead of using standard commercials.