Potential
The World's largest iPhone towers over St. Pancras commuters for the Lara Croft iPad launch. Tomb Raider enthusiasts were able to enjoy this giant digital billboard made entirely from iPads.

The one-of-a-kind installation is made up of 56 iPads, making the World's largest iPhone a tower of Apple goodness. Lara Croft and the Guardian of Light is available to download from iTunes for the iPad, iPhone and iPod.

Implications - These giant tablet installations demonstrate what companies must resort to in order to get noticed. Nowadays, consumers require abrupt marketing techniques and shockvertising in order to recognize a product and consider it for purchasing. Businesses would be wise to use campaigns that shock and excite viewers instead of using standard commercials.