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Orange Pay As You Go Campaign

By: Elsa Blaine - Published: • References: playballoonacy & brandrepublic
You may have been noticing small floating orange coloured creatures at the bottom of websites you are visiting lately. The little raccoon on a string finally peaked my interest to unearth out what he was about. This is what I found:

U.K. based personal communications services company Orange, is set to launch the world's first Internet balloon race, designed by Poke and i-level, as part of their Orange Animals Pay As You Go marketing campaign. The race runs for 7 days, from June 23 to June 30, with a grand prize of a luxury trip to the island of Ibiza.

Brand Republic explains, “Contestants all begin from the same starting point, the Balloon Race home page. Entrants then race their balloons across a series of sites, boosting their balloon as they go along to make it travel faster. Players will be able to choose their own Orange animal balloon, which is powered by user-friendly controls that pop-up on screen, tracking their balloon as the race progresses.”

Sounds like this would have been a lot of work to setup, but should result in a fun journey for all. Stats for World's First Internet Balloon Race Trending: Older & Mild
Traction: 4,576 clicks in 330 w
Interest: 4 minutes
Concept: World's First Internet Balloon Race
Related: 53 examples / 41 photos
Segment: Females, 18-35
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