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Woolrich Clothing Company recently partnered with Agion to create an odor-resistant line of outerwear that promises to uphold its end of the bargain even after multiple washings.

The technology involves a two-tiered approach to this task by incorporating silver-ion technology in the fabric itself, which is then treated with an odor-trapping solution. With its hardy constitution and useful scientific advantages, the Woolrich Clothing Company’s smell-free products will ostensibly keep working as long as you keep wearing them which is more than most clothing items (even those who don't fight odor) can say. The best part of this combination tactic is that it’s both eco-friendly and resilient, which is something that will easily appeal to outdoorsy consumers looking to protect the planet and themselves.