A Toronto-based advertising agency called The Hive came up with an adorable series for the new Wonder Bread ad campaign. The ads are based around everyday conversations that we have with people like our moms, friends or significant others while making a sandwich.
The campaign is called 'The best thing since...' and each commercial finishes with the slogan accompanied with a term that depicts each commercial's scenario. For example, in one, an apologetic husband makes a cute face out of peanut butter and Wonder Bread to try to appease his wife; evidently, the commercial finishes with the words 'The best thing since making up.' The voiceovers are short and sweet and are reflected in the "invisible" way each sandwich is made.
Stats for Conversational Bread Ads
Trending: Older & Mild
Research: 375 clicks in 108 w
Interest: > 3 minutes
Concept: Wonder Bread Ad
Related: 64 examples / 49 photos
Segment: Neutral, 4-55+
Comparison Set: 23 similar articles, including: embroidered bread, loafy loungers, and flavorful frankenstein loafs.
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