Women's jewelry is a massive industry. Next to bags, jewelry is probably the most prominent group of accessories at a women's disposal. New retailer Ringly is trying to make noise with sound design and tech integration.
Wearable tech has taken off. Gone are the days where people speculated the validity of the wearable tech wave and here are the days where we're seeing it integrated into everything. While wearable tech items are blowing up quickly, they still aren't marketed well toward women. Ringly is a set of women's jewelry that alerts wearers of incoming calls and texts.
Ringly does this through built-in accelerometers, motors, LEDs and a host of other add-ons. The goal was to create something customers would buy even if it had zero functionality but in this case, there's more than enough.
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Segment: Females, 12-35
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