Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,222 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,968 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,968 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,222 cutting edge ideas.

Women Want Shorter Work Days

— March 22, 2007 — Lifestyle
A study from the analysis of labor statistics recently revealed that two times as many women compared to men want to cut back on hours in the office and would sacrifice their pay to do so. One explanation for this might be because women tend to take on a disproportionately higher amount of household responsibilities. Another reason might be that women feel that they need to be spending more time with their children.

Implications - These results are courtesy of the April issue of the U.S. Department of Labor's Monthly Labor Review, and do a good job of explaining why women's participation in the workforce has tapered off in the last five to ten years, said Lonnie Goldmann, a Penn State economist and the study's lead author.
Trend Themes
1. Desire for Shorter Work Days - There is a growing trend among women to want shorter work days, potentially leading to opportunities for companies that offer flexible work schedules or remote work options.
2. Gender Disparity in Household Responsibilities - The disproportionate amount of household responsibilities falling on women presents an opportunity for companies to develop innovative solutions to help reduce this burden, such as automated household appliances or domestic assistance services.
3. Importance of Work-life Balance - The desire for more time with their children highlights the importance of work-life balance, creating opportunities for companies to provide family-friendly benefits and policies, such as onsite childcare or flexible parental leave options.
Industry Implications
1. Flexible Work Solutions - Companies that offer flexible work arrangements, such as remote work options or compressed work weeks, can tap into the growing demand for shorter work days among women.
2. Smart Home Appliances - The need for solutions to alleviate the burden of household responsibilities on women opens up opportunities for companies in the smart home appliance industry to develop innovative products that automate or simplify domestic tasks.
3. Family-friendly Services and Benefits - Industries related to family-friendly services and benefits, such as onsite childcare providers or companies that offer flexible parental leave policies, can cater to the desire for more time with children while maintaining a career.
0.9
Score
Popularity
Activity
Freshness