Superstar

Wolfgang Zajc's Cosmos Electronics Ads Prove That S & M Sells

By: Michael Hines - Published: • References: luerzersarchive.us and buzzfeed
Photographer Wolfgang Zajc has shot an erotic electronics-themed photo shoot to promote Austrian electronics store Cosmos. The shoot features various men and women enjoying the physical pleasures of life using electronics such as MP3 players and headphones.

If you can get past all of the nudity and adult situations, this photo shoot is actually quite creative. Everyone knows that sex sells, but I bet that hardly anyone knew that S&M could also sell so well. While I'm not about to go rush out and buy a new digital camera, I can say that Wolfgang Zajc's photo shoot did pique my interest more than any other American electronics ad I have ever seen. Sexy-looking hand models just don't do it for me.