The Planeta vineyard has come up with an unusual way to get online readers interested in the vineyard's development. Planeta placed a digital reflex viewer on one of the Planeta estates that takes a photograph every three hours; that photograph is transmitted via wireless Internet to the Planeta website, where it's posted without any retouching or manipulation.

Thanks to this perfect match between technology and nature, users connecting to the Planeta website can choose whether to look at the most recent photograph or look back at all the shots that recount the growth, the changes and the evolution of the vineyard. The website is essentially a photo album of the current vintage.

The Planeta vineyard project was developed by Mosaicoon.