Wilson Sporting Goods Will Expand into Athletic Clothing
Daniel Johnson — May 26, 2021 — Business
References: prnewswire & retaildive
Wilson Sporting Goods is releasing a new line of premium athletic clothing named Wilson Sports Wear and it will be available in the United States and China, with new items being launching biweekly.
The first collection for the Wilson Sportswear line is named The Starting Lineup and it features training shoats, joggers, baseball shirts, and sweatshirts. Some of the biweekly product launches will be done in collaboration to reflect iconic moments in sports culture.
"We are excited to extend our craftsmanship, history and heritage to apparel," said Gordon Devin the President of Wilson Sportswear. "As athletes continue to redefine themselves, Wilson is redefining the athletes' uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes."
Wilson Sporting Goods is also opening inaugural retail locations in several key cities, including New York, Beijing, Chicago, and Shanghai.
Image Credit: Wilson Sporting Goods
The first collection for the Wilson Sportswear line is named The Starting Lineup and it features training shoats, joggers, baseball shirts, and sweatshirts. Some of the biweekly product launches will be done in collaboration to reflect iconic moments in sports culture.
"We are excited to extend our craftsmanship, history and heritage to apparel," said Gordon Devin the President of Wilson Sportswear. "As athletes continue to redefine themselves, Wilson is redefining the athletes' uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes."
Wilson Sporting Goods is also opening inaugural retail locations in several key cities, including New York, Beijing, Chicago, and Shanghai.
Image Credit: Wilson Sporting Goods
Trend Themes
1. Athletic Clothing Expansion - Wilson Sporting Goods expanding into the athletic clothing industry through the launch of their new premium line, Wilson Sports Wear.
2. Collaborative Launches - Wilson Sports Wear will be launching biweekly products in collaboration with iconic moments in sports, presenting an opportunity for disruptive innovation in marketing and brand partnerships.
3. Retail Expansion - Wilson Sporting Goods is opening physical retail locations in key cities, which presents an opportunity for disruptive innovation in the brick-and-mortar retail industry.
Industry Implications
1. Sporting Goods - Wilson Sporting Goods expanding into the athletic clothing industry, presenting an opportunity for disruptive innovation in the manufacturing and production of sports apparel and equipment.
2. Fashion and Apparel - Wilson Sporting Goods launching a premium line of athletic clothing, presenting an opportunity for disruptive innovation in the fashion and apparel industry by combining sports performance with fresh styles.
3. Retail - Wilson Sporting Goods opening retail locations in key cities, presenting an opportunity for disruptive innovation in brick-and-mortar retail strategies and experiential shopping experiences.
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