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The Wildfox Pre-Fall 2012 lookbook stars model Amanda Booth who takes on the role of three different witch-like characters. Sporting a number of fun and quirky wigs, the model is cute in pink tresses, mysterious as a ravishing redhead and ethereal in a cool white wig.

Captured by the artful lens of fashion photographer Kimberley Gordon, this bold and whimsical advertorial spread stays true to the brand's edgy and youthful aesthetic. From statement tees to cool casuals, this effortlessly elegant editorial has a eccentric fashion flair. Exuding confidence and plenty of attitude, this occult-inspired lookbook expresses character and personal style.

Outfitted by Emily Faulstich, Meredith Leyerzaph and photographer Kimbery Gordon, Amanda is a vision in draped essentials, layered looks and humor-infused statement pieces. With hair by Anna Lee Fiorino and fresh-faced makeup by Carlene K, the model's varying personas serve as the perfect accessory for her edgy ensembles.