When Wieden & Kennedy Tokyo were asked to create a commercial to celebrate the redesigned PS3 they realized they should capture the many awkward but excellent faces people make while playing with the video games.
The PS3 ‘Playface’ commercial by Wieden & Kennedy Tokyo filmed 50 people playing the PS3 and captured their odd facial reactions. Checking out the many faces of PS3 gaming, it makes you wonder what you look like when you play video games.
Stats for Gaming Faces
Trending: Older & Mild
Research: 1,960 clicks in 352 w
Interest: > 3 minutes
Concept: Gaming Faces
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: raves for nerds, wiihabilitation, and geeky pop star endorsements.
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