The little-known green contracting firm Whole Tree Architecture is putting Stoddard, Wisconsin on the map with their innovative, eco-friendly designs.

The philosophy that helps fuel the company is simple and straightforward: use whole timber, instead of processing the wood down into carbon-copy products. It may seem counter-intuitive, but untreated timber has the advantage of greater fire resistance, a larger carrying load and benefits from carbon sequestration. So in lieu of erecting a house from flammable, flimsy and very ungreen wood, Whole Tree Architecture is collecting trees that no one wants and turning them into something everyone wants! Fallen logs, unwanted stumps and otherwise unnecessary trees have been collected locally and become a pivotal part of a family's home. CEO Roald Gundersen underscores his company's achievement of avoiding transportation costs, adding toxic bleaches and stripping entire forests -- I couldn't agree more and applaud the company!