White Mountaineering Unveils its Latest Capsule for SS23
References: whitemountaineering & hypebeast
Tokyk-based fashion label White Mountaineering introduces a look at its new collection designed for the Spring/Summer 2023 season. It is made with inspiration drawn from the great outdoors and unveils a new capsule packed with streetwear silhouettes that are ready for the forest.
The new range includes a selection of shell jackets along with buttoned shirts, pants, relaxed shorts, zipped cargo shorts, and tees. The color palette features hues of deep orange, white, navy blue, olive green, black, rust, walnut, and stone grey. To align with the overarching theme, the designs are made from technical materials including the use of GORE-TEX and 3-layer fabric on the cargo and shell jacket options. The brand's original fabric also features updates with linen and ramie.
Image Credit: White Mountaineering
The new range includes a selection of shell jackets along with buttoned shirts, pants, relaxed shorts, zipped cargo shorts, and tees. The color palette features hues of deep orange, white, navy blue, olive green, black, rust, walnut, and stone grey. To align with the overarching theme, the designs are made from technical materials including the use of GORE-TEX and 3-layer fabric on the cargo and shell jacket options. The brand's original fabric also features updates with linen and ramie.
Image Credit: White Mountaineering
Trend Themes
1. Outdoor-inspired Streetwear - The outdoor-inspired streetwear trend presents an opportunity for fashion brands to incorporate functionality and technical materials into their collections.
2. Technical Fabric Innovation - The use of technical fabrics like GORE-TEX and 3-layer fabric in streetwear presents an opportunity for textile companies to create innovative products for the fashion industry.
3. Nature-inspired Color Palette - The nature-inspired color palette trend presents an opportunity for makeup and beauty brands to create products that match and complement the colors of the great outdoors.
Industry Implications
1. Fashion - The fashion industry can leverage the outdoor-inspired streetwear trend to create collections that are both stylish and functional.
2. Textile - The use of technical fabrics in streetwear presents growth opportunities for the textile industry.
3. Beauty - The nature-inspired color palette trend presents an opportunity for makeup and beauty brands to create products that match and complement the colors of the great outdoors.
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