The Wheels and Dollbaby AW 2012 Campaign is Bright and Retro

By: Natalia Puchala - Published: Feb 9, 2012 • References: wheelsanddollbaby and fashionising
The Australian fashion label Wheels and Dollbaby kicks off the year by teaming up with photographer Ellen Von Unwerth for the Autumn/Winter 2012 campaign. The collection embodies a sensual pin-up and punk rock aesthetic. Uniformity in color (black, red, and nude) is balanced by an assortment of textures; stunning dresses play with sheer, two-tone layers, lingerie-inspired motifs, form-fitting satin, floral prints and ribbons. The Automn/Winter 2012 collection channels a girl’s inner Dita Von Teese -- sexy and edgy while remaining magnificently elegant.

The campaign was shot in Paris at the iconic Theatre Dejazet, featuring model Roxane Glineur. The antique setting, glamorous collection and unique erotic photographic stylings of Von Unwerth are pieced together perfectly to reflect the brand’s essence.