Wheat Thins Uses Twitter and YouTube to Prank Unsuspecting Fans

By: Michael Hines - Published: Jul 5, 2010 • References: twitter & urlesque
Wheat Thins is getting in on the fun of viral marketing with hilarious videos of pranks on unsuspecting Wheat Thins fans.

The video here showcases just how much social media savvy the classic cracker maker has gained. Apparently, it all started when the brand was stalking Twitter for references to Wheat Thins, and discovered a woman who ran out of the tasty treat, subsequently declaring her life to be over. Wheat Thins came to the rescue by dropping off a ton of treats right to her doorstep.

Whether these stunts are staged or not, you have to hand it to them. These pranks are hilarious and help spread the Wheat Thins word. Stats for Snack Marketing Pranks Trending: Older & Mild
Research: 1,695 clicks in 308 w
Interest: > 3 minutes
Concept: Wheat Thins
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
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