This Scent Laboratory Transforms WhatsApp Messages into Perfumes

By: Cadhla Gray - Sep 8, 2015
References: vimeo & psfk
'Osmotheque' is a scent laboratory that turns WhatsApp messages into smells that represent a text's emotional themes. The lab uses four main scents to start from -- floral, spicy, woody and citrus. Emotions that are symbolized by the blended smells range from innocent to sensuous, intense to energizing.

Osmotheque deciphers emotions from the content in the WhatsApp messages, drawing on obvious words like love and hate, or more subtle phrases like "see you later." Scents are then mixed to correspond with the level of the emotions displayed in the text.

Jade de Robles Rossdale's 'Osmotheque' turns a human's sense of smell into a form of communication, emphasizing non-verbal communication in the digital world. Providing an interactive experience, Osmotheque allows people to experience WhatsApp in a more fun and memorable way.