The Ad Uses a Cup of Tea to Educate People on What Consent Means

By: Ady Floyd - Oct 30, 2015
References: adweek
This humorous yet educational PSA uses a simple cup of tea to explain exactly what consent means. The ad is incredibly simple and uses stick people to describe what sexual consent is.

The clever ad compares sexual consent to a cup of tea. The voiceover uses repetition to explain the importance of asking someone if they would like a cup of tea first and foremost. Additionally, the voice over discusses when it's okay to pursue making a cup of tea for someone, and when to back off.

The comical ad grabs the viewer's attention by showing simple drawings and making a serious topic slightly more interesting. However, the main focus of the ad is to ensure that people know when it's okay to be intimate with someone and when it isn't. The ad takes a tough topic and simplifies it so everyone can understand.