The 'I'M Not That Girl' editorial for the 4th issue of Gia Magazine was photographed by Whalen Bryce and features model Sofia Krawczyk. The rebeltastic shoot plays up Sofia's long blonde hair and features jet-black fashion pieces.
Whalen Bryce captures the long-legged model in sultry, playful and hair-whipping poses. Sofia Krawczyk wears a lot of leather, including shorts, dresses, jackets and shoes. Hemlines go way up in this badass thigh-showing shoot.
Implications - The carefree look of long-hair continues to remain highly favorable among women who are tired of the stress of perfect appearances. Companies that cater to this rebelling demographic of carefree women will likely find that these consumers appreciate the attention. Many companies have shied away from catering toward tomboys, therefore offering an untapped demographic for new companies to jump on.
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