Model Aline Weber shows off her versatility in the new Westfield We Are Fashion campaign. Digitally multiplied to appear as if she's posing with herself, Weber channels an aloof January Jones-esque style in this photo shoot.
Based on the stylings in the We Are Fashion ads, it's clear that Westfield is pushing a soft color palette for the summer featuring mint greens, grapefruit pinks and baby blues. The summer collection is also very 60s-inspired, a clear throwback by the London-based company to its influencers of 50 years ago. A-line babydoll dresses and polka-dot prints pop from the new line demonstrating their mod fashion heritage.
The Westfield We Are Fashion campaign is a perfect way to draw attention to the company while simultaneously highlighting new fashion trends. With its bright color palette, striking model and creative use of digital editing, this campaign is eye-catching and, most importantly, memorable.
Stats for Pastel-Colored Clone Campaigns
Trending: Older & Average
Research: 12,954 clicks in 156 w
Interest: 3.6 minutes
Concept: Westfield We Are Fashion
Related: 99 examples / 76 photos
Segment: Females, 12-35
Comparison Set: 36 similar articles, including: car trouble editorials, haute galactic gear, and villainous everyday editorials.
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