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The West Elm Soap Branding is a Clean Celebration of Aromas

By: Ana Lopez - Published: Oct 18, 2011 • References: coleneblanchet and thedieline
Simple but fun are the best words to describe the branding design for West Elm Soap by Colene Blanchet. These packaging patterns are so adorable that they could be used to wrap up presents. The shapes and prints are pretty straightforward, but they also add to the whole idea of a fresh, clean line of soaps. Thanks to its branding art, this product sends a clear message of the organic quality of the line.

Designed by the Brooklyn-based artist Colene Blanchet, the West Elm Soap collection is a completely different take on the usual digitized and Photoshopped designs available for the cosmetic industry. With an authentic line of aromas like Green Fig Lemon and Citrus Jasmine, these patterned packaging designs keep it simple and add handmade allure.