The WESC KarmaTech Creates an On-The-Go Interactive Experience

By: Meghan Young - Published: Jan 27, 2011 • References: creativity-online &
The WESC KarmaTech project introduces RFID technology into shoes. Although this technology is mostly used for retail and inventory processes, it also can have a social impact by making our surroundings more interactive.

By embedding RFID chips into shoes, WESC KarmaTech allows you to register online and connect to different social media outlets. From there it interacts with a special mat so that one's status is updated on these social networks. Stats for RFID Shoes Trending: Older & Mild
Research: 870 clicks in 278 w
Interest: 1.8 minutes
Concept: WESC KarmaTech
Related: 65 examples / 50 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: luxury streetwear concept stores, food coma lookbooks, and dj-designed headsets.