The Wes Anderson Sony commercial for the new Xperia smartphones has a charming lyrical quality to it that stems from the director's signature creative style.
Wes Anderson's Sony commercial, like his film 'The Fantastic Mr. Fox,' is compiled of stop-motion animation. The ad is centered around a child's narrative that describes how the Xperia smartphone is able to accomplish all of its impressive tasks. According to the narrator, "maybe there a three tiny little robots and their job is to make the phone work." What follows is a vibrant depiction of the life of those tiny robots.
Charming, vivid and inventive, the Wes Anderson Sony commercial draws inspiration from the unbound creative power of a child's imagination and channels it towards promoting a product that is itself expanding the limits of what smartphones can accomplish.
Stats for Iconic Director Phone Ads
Trending: Older & Chilly
Research: 936 clicks in 217 w
Interest: > 3 minutes
Concept: Iconic Director Phone Ads
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: hipster actor art, 38 foxy finds, and nautical werewolf films.
38 Foxy Finds
Hipster Actor Art
Nautical Werewolf Films
Big Screen Storybooks
Retro-Rendered Car Commercials