Werther's Debuts a Chocolate-Covered Variant of its Iconic Caramels
Kanesa David — September 20, 2023 — Lifestyle
References: werthers-original & talkingretail
Werther's Original is launching a new treat called the 'Chocolate Covered Caramels' that joins its existing lineup of caramel candies. This delectable offering seamlessly marries the beloved flavor of Werther's caramel with the rich essence of chocolate, promising a mouthwatering experience for consumers. Arriving in a 14x 100g bag, the candies are being launched alongside various in-store promotions, including digital marketing campaigns and social media activations.
“We know that caramel remains a popular flavour within the sugar category and chocolate covered caramels are also seeing growth,” commented Andy Mutton, managing director at Storck UK. “Our latest NPD is set to drive excitement within the category, appealing not just to our existing, loyal customer base but also bringing new consumers into the category.”
Werther's Original Chocolate Covered Caramels will be launched in the coming weeks at select retailers.
Image Credit: Werther's Original
“We know that caramel remains a popular flavour within the sugar category and chocolate covered caramels are also seeing growth,” commented Andy Mutton, managing director at Storck UK. “Our latest NPD is set to drive excitement within the category, appealing not just to our existing, loyal customer base but also bringing new consumers into the category.”
Werther's Original Chocolate Covered Caramels will be launched in the coming weeks at select retailers.
Image Credit: Werther's Original
Trend Themes
1. Chocolate Covered Caramels - The launch of Werther's Original Chocolate Covered Caramels combines the popular flavors of caramel and chocolate to create a mouthwatering treat.
2. Digital Marketing Campaigns - Werther's Original is utilizing digital marketing campaigns and social media activations to promote their new Chocolate Covered Caramels.
3. In-store Promotions - The launch of Werther's Original Chocolate Covered Caramels is accompanied by various in-store promotions to drive excitement and attract new consumers.
Industry Implications
1. Confectionery Industry - The Confectionery industry can capitalize on the trend of Chocolate Covered Caramels by introducing their own innovative variations of this classic combination.
2. Digital Advertising Industry - The Digital Advertising industry can benefit from the increased use of digital marketing campaigns and social media activations to promote food products like Werther's Original Chocolate Covered Caramels.
3. Retail Industry - The Retail industry can take advantage of the in-store promotions accompanying the launch of Werther's Original Chocolate Covered Caramels to attract more customers and boost sales.
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