The ‘We’re In’ App by Bing is a phenomenal location-based app that lets you share and connect with your friends. One of the more novel features on the app is the ability to know how far your friends are from you (which is useful if you are hosting a party).

The ‘We’re In’ App by Bing is designed exclusively for the Windows phone; those without a Windows phone can however login via a mobile website. What is also great about the app is that you can choose how much or little you want to share.

Implications - Consumers are looking to technological to connect them to the people around them in new and meaningful ways. The 'We're In' by Bing taps into this desire to share with an extended group of friends. Companies ought create experiences that connect their consumers in meaningful ways with the aim of bolstering the brand.