The Wednesday lookbook by Zeb Daemen features fashions inspired the Adams Family character of the same name. The clothing line 'Wednesday' designed by Toon Geboers gets in namesake from the creepy TV show’s daughter.

Long, flowing, printed dresses, big brimmed hats and various animal-inspired pieces take center stage in the Wednesday lookbook by Zeb Daemen. I guess this is what Wednesday Adams would look like if she moved out of that dark mansion.

Implications - Popular culture is becoming a way of identifying for modern consumers to identify themselves. Products that feature a character from the media appeals to those who look for items with certain names. Companies attempting to increase their appeal on the market could develop more with this in mind.