According to a recently released European Interactive Advertising Association (EIAA) report, internet consumption is hot on the heels of TV consumption among all demographics across Europe. “The internet is rapidly becoming a hub for all media with internet users increasingly consuming media such as magazines, newspapers, radio and TV digitally.”
The study involved 7,008 random telephone interviews with over 1,000 respondents in the UK, Germany, France, Spain, Italy and the Nordics respectively; and 500 respondents in Belgium and the Netherlands. Interviews were conducted throughout September 2007.
See also, http://www.internetworldstats.com/stats.htm
The web is less and less the turf of the young: the past year saw a 12 percent jump in so-called 'silver surfers' — Europeans 55-and-older — using the Internet and an 8 percent rise in Internet use by women, said the survey by the European Interactive Advertising Association, a trade group of sellers of interactive media, released this week.
It said 16-to-24-year olds now prefer going online to watching the tube: 82 percent use the Internet between 5 and 7 days each week "while only 77 percent watch TV as regularly," a drop of 5 percent from 2006, the survey found.
(news.yahoo)
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