Superstar

Pay Per View Last Rites

By: Going Like Sixty - Published: Apr 1, 2008   Updated: Jun 8 2011 • References: reuters
Pay-per-view funerals will start in Britain soon. If you can't make the services, for a fee, you can log on and mourn. Wesley Music will offer the service to funeral parlors around the country for a one time payment of $150 for access to a funeral webcast. If the eulogy is half as good as John Cleese, it could lead to a new career.

Implications - Generation Y consumers have an easier time adopting technology because they are not subject to the same prejudices as previous generation. Using technology to forge meaningful connections has a partial stigma amongst older generations (e.g. date sites). Companies looking to innovate in the digital should attune themselves to the attitudes of this demographic.