Own The Weather For $5 Billion
Weather.com & Weather Channel For Sale
It is expected to sell for $5 billion because of the huge brand identity and traffic loyalty.
Implications - Too bad just billionaires have the chance to buy The Weather Channel and Weather.com. It would certainly be something to brag about! Weather.com actually came in second place for having the most December monthly views in 2007 for their News & Media section. Hopefully they can still keep up the good work with new owners!