Apprentice

Wearable Canoe

By: Jacqueline Biggs - Published:   Updated: Apr 28 2011 • References: we-make-money-not-art
Continuing on the wearable art trend - and inspired by the floods in New Orleans, Yael Mer designed a skirt that inflates and turns into a canoe in case of flood. Emergency and beauty can meet each it other it seems....

Implications - When the weather decides to take a turn for the worse, you'll be ready to ride out the storm in this skirt. If you ever find yourself traveling through a place that's known to flood, you might want put this skirt on just to be safe. Someone has to start brainstorming a guy version so that the male population can also stay safe when waters spill onto the streets.

Stats for Wearable Canoe Trending: Older & Mild
Traction: 13,219 clicks in 442 w
Interest: 2.6 minutes
Concept: Wearable Canoe
Related: 43 examples / 33 photos
Segment: Females, 18-35
Comparison Set: 16 similar articles, including: theatrical goth editorials, biodegradable fish netting, and conveniently zippered scarves.