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Firearm-Focused Purses

This Fashionable Purse Also Doubles as a Weapon Bag

— June 12, 2013 — Business
This orange leather tote may look like a pretty Coach purse, but it’s actually a weapon bag in disguise. The Concealed Carrie hand bags were designed for defensive women who don’t want to seem noticeably sporting a gun.

The idea is to carry firearm in style. After seeing that more and more ladies were attending defensive handgun classes, Leslie Deets was inspired to design cute purses that had designated firearm compartments for easy access.

Each Concealed Carrie bag comes with a separate compartment and an adjustable velcro holster for guns. The firearm in the bag is very easily and quickly accessible, without having to open the entire purse—the bag is lined with a zipper to a firearm portal, that is right or left-handed compatible. The bags also include compartments for electronics, so that women can also handle business while staying protectively armed.
Trend Themes
1. Weapon-carrying Fashion - The trend of designing fashion accessories that discreetly carry weapons presents opportunities for disruptive innovation in the fashion industry.
2. Defensive Handgun Accessories - The increasing popularity of defensive handgun classes is driving the trend of creating innovative accessories that provide easy access to firearms, opening up opportunities for disruption in the firearms industry.
3. Security-conscious Fashion - The demand for fashion items that offer security and protection, such as weapon-concealing purses, creates potential for disruptive innovation in the fashion and personal security industries.
Industry Implications
1. Fashion - The fashion industry has the potential to disrupt the market by creating stylish accessories that discreetly carry weapons for self-defense.
2. Firearms - The firearms industry can explore disruptive innovation by focusing on creating innovative accessories that provide easy and safe access to weapons for self-defense purposes.
3. Personal Security - The personal security industry has an opportunity to disrupt the market by developing fashionable and functional products, like weapon-concealing purses, that offer protection and peace of mind.
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