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Now swimmers can enjoy listening to their iPod's music underwater with the new waterproof Amphibx Grip case.

In fitting both the iPod Nano or Shuffle, this case conveniently acts as an underwater armband for up to 12 feet deep. The super watertight Amphibx Grip case also has a set of matching waterproof earphones so you can tune out the crashing waves and listen to your iPod's own sweet sounds.

Implications - In the last few years, the amount of handheld technological communication devices have rapidly increased. Those seeking to capitalize on this movement would be wise to ensure that their new products are smartphone/tablet friendly, which will draw interest from businessmen and technologically advanced consumers.