This O’Brien Whiplash Towable is perfect for people who want the rush of being pulled behind a boat without the struggle of being coordinated.
Priced at $80 dollars, the Whiplash Towable weighs approximately 30 lbs and is almost 6 ft tall. To make up for the weight, it actually deflates in seconds due to its wide-mouth Boston valve system.
Implications - Today's adventurous, fun-seeking consumer is constantly on the lookout for new ways to have fun and push their physical limitations. Companies like O'Brien recognize this, and thus have come up with an entirely new sport. Other organizations can follow suit by providing fun ways to serve a niche demographic of athletes.
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