This Ad Promotes the 'Water is Life' Campaign Which Aid Poor Countries
Ady Floyd — November 4, 2015 — Social Good
References: thewaterproject.org & adweek
This 'Water is Life' campaign ad raises awareness of how one organization is stealing valuable art from poor countries to sell it and return the money to the country in need.
This commercial reveals the story of how a talented artist created a series of art using the rooftops of houses in Nairobi Kenya as a canvas. This nonprofit organization is now "stealing" these highly desirable artworks and selling them to art collectors. The money raised from the sales is being put back into the community where the artwork used to reside. One piece of art was able to sell for "30 thousand daily salaries."
The ad simply highlights what the organization is doing, how the organization is doing it and why. Instead of asking for money, this powerful ad is showing the world a solution to poverty that is so unusual it might be the answer to saving Nairobi Kenya.
This commercial reveals the story of how a talented artist created a series of art using the rooftops of houses in Nairobi Kenya as a canvas. This nonprofit organization is now "stealing" these highly desirable artworks and selling them to art collectors. The money raised from the sales is being put back into the community where the artwork used to reside. One piece of art was able to sell for "30 thousand daily salaries."
The ad simply highlights what the organization is doing, how the organization is doing it and why. Instead of asking for money, this powerful ad is showing the world a solution to poverty that is so unusual it might be the answer to saving Nairobi Kenya.
Trend Themes
1. Art Theft for Social Impact - This trend highlights the use of art theft as a means to raise funds for needy communities.
2. Unconventional Fundraising Methods - This trend showcases innovative approaches to generating funds for poverty-stricken areas.
3. Creative Solutions to Poverty - This trend explores unique solutions to addressing poverty issues in developing countries.
Industry Implications
1. Nonprofit and Social Impact Organizations - This industry can seize opportunities to employ innovative fundraising methods, such as art theft, to benefit communities in need.
2. Art and Collectibles Market - This industry can consider the potential for disruption and find new ways to support social causes through art sales.
3. International Development and Poverty Alleviation - This industry can explore alternative approaches, such as art theft, to address poverty and empower marginalized communities.
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