This Ad Promotes the 'Water is Life' Campaign Which Aid Poor Countries

By: Ady Floyd - Nov 4, 2015
References: & adweek
This 'Water is Life' campaign ad raises awareness of how one organization is stealing valuable art from poor countries to sell it and return the money to the country in need.

This commercial reveals the story of how a talented artist created a series of art using the rooftops of houses in Nairobi Kenya as a canvas. This nonprofit organization is now "stealing" these highly desirable artworks and selling them to art collectors. The money raised from the sales is being put back into the community where the artwork used to reside. One piece of art was able to sell for "30 thousand daily salaries."

The ad simply highlights what the organization is doing, how the organization is doing it and why. Instead of asking for money, this powerful ad is showing the world a solution to poverty that is so unusual it might be the answer to saving Nairobi Kenya.