Vindict Wine Campaign

By: Bianca Bartz - Published: Apr 9, 2008 • References:
Vindict, an Amsterdam wine company, has come up with a really fun campaign featuring water graffiti.

The striking reversed-graffiti is not only an eye catching promotion, but it's also environmentally-friendly, and a great way to showcase innovative Dutch design. The campaign was launched this month in Amsterdam where it's featured on paved sidewalks, streets and walls. The messages are created by spraying hogedruk cleaner on these public surfaces, so instead of adding to urban pollution, they're cleaning it! Stats for Water Graffiti Trending: Older & Average
Research: 4,037 clicks in 423 w
Interest: > 3 minutes
Concept: Water Graffiti
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: satirical movie sequels, thin sculptural lighting, and portable pump showers.