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Surrealist Moss Clocks

This Whimsical Watch Model Recreates the Aesthetic of Nature with Grass

— October 26, 2015 — Art & Design
The Moss Clock watch model by Dutch design firm noktuku offers a surrealist aesthetic turning the face of the timepiece into a beautiful green haven covered in moss. Without the use of numbers or graphics, the Moss Clock simply tells the time using two delicate wooden hands coupled with two mini figurines seated on the hands as they move.

As described by the designer, "The noktuku moss clock contains the tops of real reindeer moss from Norway which have been meticulously selected by hand and preserved." This makes this clock design a living organism adding to the beauty of the overall design. The clock features a frame and arms made from Baltic plywood keeping the design simple and functional.
Trend Themes
1. Living Organism Aesthetics - A new trend in design using live organisms as an integral part of products such as clocks could disrupt home decor industry.
2. Natural Minimalism - The use of natural materials such as wood and moss in the Moss Clock design highlights a trend towards using a minimalist approach when decorating interiors.
3. Figurine Time-telling - The use of mini figurines to tell time in the Moss Clock may spark a trend in creating unique and whimsical interpretations of common household products.
Industry Implications
1. Home Decor - Incorporating natural and organic elements into home decor products could disrupt the industry and appeal to consumers who value sustainability and unique designs.
2. Product Design - Exploring the use of unconventional materials and designs such as moss and figurines in time-telling devices could create disruptive innovation opportunities in the product design field.
3. Ecological Products - The use of living organisms in products such as the Moss Clock highlights potential disruptive innovation opportunities in the ecological products industry for those seeking sustainable, eco-friendly options.
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