'Warwick Journeys' Eschews Points in Favor of Benefits-Based Rewards

By: Joey Haar - Mar 24, 2017
References: warwickhotels & travelweekly
While most hotel loyalty programs — and indeed loyalty programs in general — rely on a system of point collection, Warwick Hotels & Resorts' 'Warwick Journeys' program gets rid of those cumbersome, tough-to-track points altogether. Rather than collecting points, frequent guests at select Warwick hotels collect benefits, making the actual rewards embedded in the rewards program more immediately tangible for those participating.

Warwick Journeys is divided into 3 tiers: Purple, Gold, and Black. Guests need to collect a certain amount of stays within a 12-month period in order to qualify for each tier. Rather than these stays translating into points, each tier simply comes with a set amount of benefits (Purple members get three benefits, Gold members eight, and Black members 13.) Benefits include things like premium internet, welcome drinks, garment steaming, and early check-in and late check-out.