Using the Andy Warhol paintings 'Marilyn' and 'Zebra,' Betsey Johnson created bags in a variety of models, colors, and sizes to fit every taste and budget.
No doubt, the Andy Warhol bags will sell very well this summer.
Implications - Many consumers within North American society consider the ways in which they are perceived by their peers as a top priority. As a result, such consumers are very willing to invest large sums of money into flashy items. Standout products bearing hip cultural references and styles will appeal to a large clientele.