Taobao's Transaction App WangXin Connects Vendors and Buyers

By: Jana Pijak - Dec 21, 2015
Taobao's mobile transaction app WangXin connects vendors and buyers while making niche product searches more streamlined for users. The Chinese e-retailer is not only a source for fashions and accessories but is also home to a myriad of other home, camping and food products.

In addition to its sleek interface, WangXin also boasts enhanced communication capabilities, connecting vendors, manufacturers and consumers in a more direct way. Whether inquiring about product stock or specific manufacturing info, shoppers and vendors are able to contact one another directly while cutting out the middle man.

The app doesn't only ensure a more satisfying web shopping experience but also lets users communicate with customer service reps via text, image or voice messages. Moreover, the app offers specific logistics information, supports transactions and even lets multiple groups of users join a collective conversation -- a powerful business-to-consumer communication tool that ultimately helps to boost sales.