The Nelson Associates were commissioned to design a packaging for the dessert company Waitrose Sundae that reflected its brand image. With minimalist details, it sure works wonders at looking very delicious.
Within the sundae line, each packaging design reflects one of the three flavors. Against a plain white background, a delectable picture of each main’s ingredient in liquid motion-like photography serves as a delicious focal point. It’s so good that I would eat the wrapper too.
Stats for Delectable Dessert Packaging
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Research: 49,950 clicks in 290 w
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Concept: Waitrose Sundae
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Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: revamped sanitary pads, fruit-shaped juices, and minimalist packaging.
Delectable Dessert Packaging
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