Waitrose Sundae Design Will Make Your Mouth Water

By: Summer Luu - Published: Oct 4, 2010 • References: waitrose & thedieline
The Nelson Associates were commissioned to design a packaging for the dessert company Waitrose Sundae that reflected its brand image. With minimalist details, it sure works wonders at looking very delicious.

Within the sundae line, each packaging design reflects one of the three flavors. Against a plain white background, a delectable picture of each main’s ingredient in liquid motion-like photography serves as a delicious focal point. It’s so good that I would eat the wrapper too. Stats for Delectable Dessert Packaging Trending: Older & Buzzing
Research: 50,469 clicks in 295 w
Interest: 4 minutes
Concept: Waitrose Sundae
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: revamped sanitary pads, fruit-shaped juices, and minimalist packaging.