The Decor of the Chain 'Waffee' is Inspired by its Primary Food

By: Mishal Omar - Oct 2, 2016
References: heckerguthrie & thedieline
Waffee is a chain store based in Melbourne, Australia and its restaurant spaces were designed in a collaboration between 'A Friend of Mine,' the architects 'Hecker Guthrie' and the 'Foolscap Studio.'

The space has a look that combines a playful aesthetic with one that is more sophisticated, with primarily muted colors that are decorated with various gold accents throughout the stores. Waffee's logo is gold in color and takes the rough form of a waffle, with the name of the store fused with the "grids" of the waffle. A quirky raccoon character holding waffles in various positions decorates the store's packaging and acts as art on its walls.

Waffee manages to forgo the standard design schemes that are seen in other chain stores for a more authentic, coffee house vibe.