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All-Neon Stark Bulky Footwear

Nike Launches a Volt Colorway of the Air More Uptempo 96 Sneaker

— July 27, 2022 — Lifestyle
Nike continues to grab the attention of its fans with its latest iteration of the Air More Uptempo 96 sneaker model that is done up in a Volt colorway all over the shoe. The vibrant look is electrifying and covers the silhouette entirely. The retro basketball shoe model boasts a high-top silhouette and will be launching in the upcoming days online and in-store.

The sneakers have construction of leather with perforated details that are marked by the side panels. Mesh materials make up the tongue for a breathable feel and it all rests on top of an air cushion sole unit. It has a large AIR branding on each shoe as the bulky visual on the lateral side.

Image Credit: Nike
Trend Themes
1. Volt Colorway Footwear - Brands can create more electrifying and bright colorways for their footwear products to cater to consumers who want to express themselves through their style.
2. Bulky Silhouette Footwear - Companies can experiment with chunkier silhouettes for their footwear to tap into the retro trend and appeal to consumers who desire more statement pieces in their wardrobe.
3. High-top Sneakers - There is potential for brands to promote the high-top silhouette in footwear as an appealing option for both fashion and function purposes.
Industry Implications
1. Footwear - Brands in the footwear industry can innovate their products by experimenting with bold and vibrant colorways and unusual silhouettes to cater to an audience eager to stand out from the crowd.
2. Fashion - In the fashion industry, companies can explore oversized and bulky styles in addition to more form-fitting options to offer consumers a range of statement pieces for their wardrobe.
3. Athletic - Within the athletic industry, brands can create high-top sneakers that not only provide support and functionality for athletes, but are also stylish and trendy for everyday wear.
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