The Volt 2012 Festival Promo uses animals making music as a warm up for the festival. The video, created by Håkan Lidbo, is more of an experiment than an advertisement. It was a collaboration between the Swedish electronic music festival Voltfestivalen and the Skansen-Aquarium in Stockholm.
The study uses six varying monkey species and provides each one with a different synthesizer to examine if these primates will attempt to compose music.The results show that while the monkeys will play with the synthesizer, they clearly do not have the capabilities of a human to mix a great track. They really just monkey around with it.
The hope is that the promo will get you excited for Voltfestivalen 2012 -- if you want to hear some real electronic music made by humans, the festival starts on June 9th.
Stats for DJing Monkey Marketing
Trending: Older & Mild
Research: 1,019 clicks in 207 w
Interest: > 3 minutes
Concept: Volt 2012 Festival Promo
Related: 75 examples / 58 photos
Segment: Neutral, 12-35
Comparison Set: 28 similar articles, including: tattooed bohemian fashion, lightweight bohemian fashion, and rave-savvy apparel.
DJing Monkey Marketing
More Stats +/-
Lightweight Bohemian Fashion
Tattooed Bohemian Fashion
Summer Festival Supplies