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DJing Monkey Marketing

The Volt 2012 Festival Promo Mixes Primates and Synthesizers

The Volt 2012 Festival Promo uses animals making music as a warm up for the festival. The video, created by Håkan Lidbo, is more of an experiment than an advertisement. It was a collaboration between the Swedish electronic music festival Voltfestivalen and the Skansen-Aquarium in Stockholm.

The study uses six varying monkey species and provides each one with a different synthesizer to examine if these primates will attempt to compose music.The results show that while the monkeys will play with the synthesizer, they clearly do not have the capabilities of a human to mix a great track. They really just monkey around with it.

The hope is that the promo will get you excited for Voltfestivalen 2012 -- if you want to hear some real electronic music made by humans, the festival starts on June 9th.
Trend Themes
1. Animal-inclusive Marketing - Disruptive innovation opportunity: Explore the use of animals in marketing campaigns to create unique and attention-grabbing content.
2. Experimental Advertising - Disruptive innovation opportunity: Embrace unconventional and experimental approaches to advertising to capture consumer interest and differentiate from competitors.
3. Cross-disciplinary Collaborations - Disruptive innovation opportunity: Foster collaborations between different industries to bring fresh perspectives and create innovative content or products.
Industry Implications
1. Music Festivals - Disruptive innovation opportunity: Incorporate interactive and engaging experiences, such as animal participation, to enhance the festival attendee's experience.
2. Electronic Music - Disruptive innovation opportunity: Explore the integration of unconventional sounds and instruments in electronic music production to push the boundaries of the genre.
3. Advertising and Marketing - Disruptive innovation opportunity: Experiment with unconventional advertising techniques, such as animal-based campaigns, to captivate and resonate with target audiences.
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