AlmapBBDO Campaign Showcases the Interior of a Volkswagen Fox

By: KNinja - Published: Jul 21, 2010   Updated: Aug 9 2011 • References: & creativereview
The latest campaign for the Volkswagen Fox from AlmapBBDO Brazil has taken car marketing where no other company has gone before. They've turned their latest Volkswagen car campaign inside out -- literally.

Not only can we see the shape and curves of the vehicle's exterior, but we are also able to see the entire interior, thanks to the inside-out Volkswagen car campaign. The ad's tagline, "An all-new interior. The Fox," says it all.

Implications - While car ads usually fixate on speed, ingenuity and sleek exteriors, this unusual approach goes deeper, exploring the car's extensive interior details. VW's Fox model is making waves in the auto world for this captivating campaign, which tries to shock consumers with the car's deceivingly large interior. Stats for Inside-Out Car Ads Trending: Older & Chilly
Research: 4,291 clicks in 304 w
Interest: 4 minutes
Concept: Volkswagen Car
Related: 48 examples / 37 photos
Segment: Males, 18-55
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