AlmapBBDO Campaign Showcases the Interior of a Volkswagen Fox
Not only can we see the shape and curves of the vehicle's exterior, but we are also able to see the entire interior, thanks to the inside-out Volkswagen car campaign. The ad's tagline, "An all-new interior. The Fox," says it all.
Implications - While car ads usually fixate on speed, ingenuity and sleek exteriors, this unusual approach goes deeper, exploring the car's extensive interior details. VW's Fox model is making waves in the auto world for this captivating campaign, which tries to shock consumers with the car's deceivingly large interior.Stats for Inside-Out Car Ads Trending: Older & Chilly
Traction: 4,143 clicks in 241 w
Interest: 4 minutes Concept: Volkswagen Car
Related: 48 examples / 37 photos
Segment: Males, 18-55 Comparison Set: 18 similar articles, including: car-centric wedding traditions, hipster-morphing car commercials, and deceptive car framing.