The Volkswagen Autostadt Factory Was Inspired by Gamers

By: Christina Butty - Published: Aug 10, 2009   Updated: Jul 5 2011 • References: dezeen
Not your average museum space, this area known as Level Green was created for visitors at the Volkswagen Autostadt factory in Wolfsburg, Germany for a permanent exhibition on sustainability.

All of the green is similar to something you would see in one of those old school 007 shooting video games. Architects J Mayer H, a firm out of Berlin in collaboration with Art+Com, are responsible for creating Level Green.

Implications - In the last few years, the video game industry has skyrocketed to one of the most lucrative in the entertainment world. Companies can capitalize on this fervent and large fan-base of consumers by developing products that are either co-branded with a video game or feature some elements of the gaming world. The companies stand to benefit from a pre-existing fanbase, and immediately embed the company image of a forward-thinking, avant-garde brand in the minds of consumers. Stats for Video Game Galleries Trending: Older & Chilly
Research: 4,029 clicks in 354 w
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Concept: Video Game Galleries
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Comparison Set: 40 similar articles, including: trippy typography art, lace-pattern architecture, and multitasking retail spaces.