The Vogue US July 2012 'Brazilian Treatment' photoshoot hones in on the whims of American model and ballet dancer Karlie Kloss. Kloss' graceful mannerisms are readily apparent here as she zigzags between a range of traveler personas, all of which are entirely eccentric in their own right.
This Brazilian Treatment editorial was taken by photographer Mario Testino. In line with Testino's work is his emphasis here upon colors, patterns and movement. Floral dresses and angular bodysuits are used to draw attention to Kloss' intense positions, sometimes jumping, sometimes high kicking and always gazing ahead. The inclusion of a tribal group engaged in music making and back flips added to the fanciful nature of Brazilian Treatment's set.
What Makes This Trend Stand Out
- Colorful Fashion Photography
- Disruptive innovation opportunity: Explore new ways of incorporating bold colors and patterns into fashion photography to create visually dynamic and captivating images.
- Traveler Personas
- Disruptive innovation opportunity: Develop unique and eccentric traveler personas to showcase fashion and style in editorial photoshoots, creating a sense of whimsy and imagination.
- Cultural Fusion in Fashion
- Disruptive innovation opportunity: Combine elements from different cultures to create visually striking and culturally diverse fashion editorials that celebrate global influences and promote inclusivity.
Sectors Adopting This
- Fashion Photography
- Disruptive innovation opportunity: Utilize innovative techniques and concepts in fashion photography to enhance storytelling and create captivating visuals.
- Fashion Design
- Disruptive innovation opportunity: Collaborate with photographers and models to push boundaries in fashion design by showcasing garments in unique and imaginative ways.
- Magazine Publishing
- Disruptive innovation opportunity: Incorporate creative and imaginative editorials to attract and engage readers, offering a fresh and unique perspective in fashion and lifestyle content.
