Dramatic 1970s Editorials

The Vogue Us April 2012 Kloss Photoshoot is Retro and Expressive

Karlie Kloss has become one of the most influential models in the fashion industry, and her appearance in this retro Vogue US April 2012 photoshoot further confirms her talent. The Chicago born icon was signed to Elite Model Management soon after her discovery at a charity event, and has since then dominated the runways of Diane von Furstenberg, Marc Jabobs and Carolina Herrera.

Photographer David Sims executed this Vogue US editorial. Sims has been recognized for his work with Prada, Calvin Klein and Valentino to name just a few, holding down his spot amid his haute couture contemporaries. His capture of Kloss' waist-length tresses is reminiscent of looks most often seen during the 1970s, and the incorporation of neutral tones further coincides with the generational appeal. The jumping movements that are displayed here add dashes of exuberance to this mod production.

Retro Fashion Photoshoots
Creating fashion photoshoots with a 70s throwback feel and fashion icons can be a profitable trend for fashion and photography industries alike.
Influential Model Marketing
Recruiting and marketing well-known models like Karlie Kloss can spread public awareness and drive profits for the fashion and modeling industries.
Haute Couture Photography
Working with famous clothing designers and photographers, like David Sims, and incorporating modern sensibilities while experimenting with past trends can create new fashion photography concepts.

Where This Applies

Fashion
The industry can adopt throwback aesthetics and use iconic models to capture new markets and grow profits.
Photography
Combining modern photography techniques and marketing for fashion and modeling campaigns can attract new clients and create new photography trends.
Modeling
By endorsing rising modeling talents, the industry can create new trends in fashion and photography, further popularizing modern fashion icons.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 34%
Freshness 8%

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